Unit 7 - Media Enterprise
Enterprise skills in a media context cover a diverse set of skills, such as problem solving, using initiative and working independently. These skills are essential for initiating new product ideas and enabling the successful planning and production of new media products or services.
In this unit, you will learn how to initiate and develop an idea for a new media product or service through audience and market research. You will develop and apply essential enterprise skills and, through working independently, use your initiative to problem solve as you research, plan and then produce a new media product or service.
The skills you will develop in this unit can be applied to all areas of media production and are highly transferable. The work you produce can form part of a portfolio of work for progression to employment or higher education. The enterprise skills you will develop are highly valued by employees and education institutions.
Learning Aims
CC Productions is a digital media company with a national reputation for innovation. CC Productions have decided to hold a Media Enterprise Summer Camp for media students and you have been invited.
The Summer Camp is designed to encourage media students to develop and apply enterprise skills through the planning and production of a new media product or service. The Creative Director at CC Productions intends to take the best ideas forward into production and distribution nationwide.
You must use your enterprise skills to generate ideas and plan the production of a new media product or service.
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